What Are The Types of Production And How Are They Different?
Are you considering using visual content to promote your business, but not sure where to begin? There are so many different types of videos that you can use to take your brand to another level.
Video marketing has been a critical component of promoting brands for years. It goes as far back as 1941, but since then a lot of things have changed. Fast-forward to 2005, a year when YouTube started getting more users. By 2006 when Google bought YouTube, a few marketers were already experimenting with the platform.
Then, brands such as Nike and Sony started broadcasting their videos on YouTube. As they say, the rest is history. To this day YouTube is still used to influence buying decisions, promote brands, educate customers, and now recently; acquire leads online.
In order to use video successfully to promote your business, there are certain things you need to get right. They include:
● Producing each video content with your target audience in mind.
● Having marketing objectives before producing videos.
● Having a marketing plan in place.
● Being prepared to leapfrog your competitors.
● Using innovative tools.
Quick facts:
● Videos can help you to grow your company revenue 49% faster year-on-year.
● 80% of marketing specialists have confirmed that videos help them to drive traffic to their websites.
● Animated explainer videos generate up to $259 billion, this figure is expected to double up by 2025.
● YouTube is the most popular video platform right now.
● Videos contribute up to 80% of all website traffic.
1. Live Video:
Live-streaming has become the next big thing. Recently, you can now connect human-to-human with prospects, allow them to voice their concerns, and keep them informed all the time.
In addition, you can use live-streaming to launch experiential marketing campaigns online and introduce new products to customers, without wasting time and money.
How to use it
You can use live-streaming in a variety of ways. However, remember the success of the method that you choose will largely depend on the following: the industry you are in, your target market, and your marketing objectives.
That said, your aim should be to share content that will engage your target audience in a unique way. By that, we mean in a way that will make your brand stand out from your competitors. Consider one of the following two techniques:
● Q&As and conversations — you can chat to your target audience about some of their problems, and how your products and services will help them solve them.
● Live events — These may include press conferences, product launches, presentations, concerts, and so on. You can host your events on Facebook, YouTube, and other similar social media platforms.
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2. TV Commercials:
If you thought TV commercials are now a thing of the past, you are mistaken. Commercials are still relevant. While all major brands still run social media campaigns, they haven’t given up on placing TV ads. And some of those ads are award-winning.
Who would forget Amazon’s 60-second commercial starring Michael Jordan? In this great TV commercial Michael Jordan embodies Alexa. Another award-winning commercial is the Cheetos’s starring Mila Kunis and Ashton Kutche. In it, the wife refuses that she has been snacking on Cheetos.
Prominent brands such as Cheetos and Amazon continue making TV ads because:
● They reach a larger audience than other adverts.
● TV commercials can lend credibility to the brand.
● TV commercials are still the best way to promote a brand.
● TV commercials can expose you to new customers.
● TV Ads can help you build trust.
● You can use TV ads to increase sales
How to use TV commercials
Do you have a plan of promoting your brand using TV commercials? If your answer is no, don’t fret, we’ve got your back.
● Consider sponsoring peak shows.
● Hire an advertising agency to create a script, and shoot a commercial.
● Consider using a celebrity as the main character to draw attention to your brand.
● Use TV commercials to reach millions of people at the same time.
● If you want to use your creativity to promote your brand, then you should consider investing in TV commercials.
● Use sound effects and dramatic messages to drive the message home.
3. Animated video:
There is no other best way of driving conversions than leveraging animated videos. Animated videos will engage your target audience in a way other mediums can’t. This is especially true with the millennials, and Generation Z who prefer watching animated videos.
Although they can still watch TV commercials, animated videos that are well done seem to catch their attention. Think about it; who spends more time on YouTube than them? Millennials and Generation Z, most often, watch hilarious animated videos and podcasts.
Honestly speaking, any brand that doesn’t produce animated videos loses a chance of engaging these two influential generations that are currently dominating the corporate world.
How to use it
You can use animated videos to achieve the following:
● To increase traffic to your website — Animated videos can keep users to your website longer.
● Animated videos are not as costly as TV commercials — What’s more, you are not limited as far as using creativity is concerned.
● Animated videos can help create a positive brand image — even with limited resources.
● You’ll reach millions of people at the same time — social media will expose your animated videos to diverse audiences
The role of Social Media and Influencers
Social media and videos go hand in hand. Social media platforms such as Facebook, Twitter, Instagram, YouTube, are mostly used to share videos by people. While anyone can create a video, most people today enjoy watching videos generated by influencers. It doesn’t matter if the video shared by the influencer is about their daily lives, presentations, pep-talk, people will watch those videos.
Brands have realized how beneficial could be and decided to pay them to promote cars, watches, clothing, food, you name it. You may ask: “I am an entrepreneur with a small business, should I also consider using influencers?” Probably not. However, if you have a budget we don’t see why you shouldn’t do it.
Keep the following in mind:
● Influencers are used by different brands, including your competitors.
● Not all videos posted by influencers are impactful.
● Not all influencers have a great reputation.
● Not all influencers have your interest at heart.
● Influencers can be costly.
In Closing
Videos can be used to convert prospects into paying customers and retain them by offering quality customer services. Your sales team, for instance, can use videos to demonstrate your products and services to them.
Furthermore, your team can use videos to answer any questions that prospects may have, and expose them to your brand for a long time. Without even meeting prospective customers face-to-face.
Your customer support ninjas can also use videos to field questions, help customers use products, and answer any questions they might have. This will make your customers feel valued, and as a result, continue doing business with you.
Get the help you need with video creation and strategy, proven to increase sales by contacting Big Hit Creative today!
