4. Your business Objectives
Before you have your website redesigned, make sure that you set realistic goals that are easy to measure. Even in 2021, the SMART model will still matter; your goals should be specific, measurable, attainable, relevant, and timely.
Some examples of SMART website goals for your website:
● Marketing goals → include increasing engagement, driving traffic to your website, and generating leads.
● Sales goals → include pitching to prospects and closing sales.
● Customer Support goals → include improving the overall customer experience.
● Timely goals → include setting realistic dates as well as deadlines to accomplish tasks.