What Is Brand Recognition?
Brand recognition is the ability of your customers to recognize your brand through cues rather than the company name. It speaks to how easily customers or your target audience can recognize your brand without being directly exposed to the brand name.
Your brand recognition encompasses everything your brand is and how well clients identify with them over your competitors. This could be colors, logo, packaging or even slogan.
For example, when it comes to good brand recognition, we can think of a corporation like Mcdonald’s. A Mcdonald’s customer can recognize the company through its colors, logo and even the tagline.
Brand Recognition vs. Brand Awareness
It is easy to think of the two as similar aspects of your branding journey. But in reality, brand awareness and recognition are not the same.
Brand awareness relates to how familiar clients are with your brand. It is about letting your target clients know you exist. This is should be one of the first steps you take when marketing your brand.
Think of awareness as the foundation on which your marketing will be built.
While brand recognition is about how well clients can identify your brand. At this stage, your potential clients may not yet be ready to purchase from you but they can recognize who you are without necessarily seeing your name.
Brand recognition is the second step you build after your brand awareness.