6. Run PPC campaigns
Launching pay-per-click campaigns are one of the beneficial ways to market your college’s programs. However, timing is everything when it comes to running PPC campaigns. You might want to launch your online campaigns when prospective students are looking for institutions to enroll. Advertising year-round is still not a bad idea, but make sure your campaigns target a specific theme of the year, such as school opening, exams, virtual tours.
First and foremost, you must have a plan in place, and you set SMART goals for your campaigns. For instance, do you want prospective students to call your college, sign up for a program online, or just leave their contact details?
Use the following questions:
- Who am I targeting with my PPC campaigns?
- How old are they?
- What kind of content appeals to them?
- Which social media platforms do they use?
- What kind of content do they prefer?