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Online Marketing and Your Small Business: Easy Things to Remember (Part 2)

In our previous post, we explained how online marketing can really boost a small business’s visibility online. But since the digital marketing world is so vast, it can be hard for business owners to know exactly what to do and when to do it, so we have continued our list in hopes to help your business grow.

So, here are some search engine optimization tips and tricks every small business owner should follow.

Understand your audience
It’s no secret that posting content to your site regularly will help your business rank for specific keywords. But considering that 60% of marketers create content daily, it is important for you to create something interesting, readable, and unique for you to really appeal to your customers. And on top of this, you will need to understand your audience to really relate. For example, you will need to know exactly who your typical customer is, how they spend their time online, and what they are looking for from you. Knowing the answers to these questions will not only make content more readable, but it will make it easier for you to write.

Respond to customers
You need to be interactive when you are dealing with your website. One of the best inbound marketing tools you can use is simple communication! Respond to anything and everything that is written on your website, and you’ll show your customers that you care about what they have to say. Then, take actions to implement those changes sooner rather than later.

Don’t forget social media
In today’s digital age, everyone and anyone has a social media account. So make sure to boost your company’s presence on these profiles as well. It will be one of the easiest ways to boost brand recognition, ease communication, and update your customers with what’s going on in your business.

Have realistic expectations
We understand that you want to get results right away. Unfortunately, that isn’t how online marketing tends to work. Think of your SEO like the stock market — what you get from it is directly related to what you put into it. So have a little patience and you will soon see results.

No internet marketing campaign is the same. There are plenty of different marketing techniques you can use to help boost your business, so call our strategists today to get started.

Amanda Geraghty

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