Online Marketing and Your Small Business: Easy Things to Remember (Part 1)
The Internet is a big place. There are so many companies and industries looking to promote themselves that it can be easy for a small business owner to feel like a small fish in Google’s vast ocean. But considering that an estimated 75% of search engine users never click past the first page, it is crucial that these smaller and medium sized businesses take a good look at the digital marketing options available to them to really optimize their site.
One of the best marketing strategies any company can benefit from is search engine optimization (SEO). This technique focuses on building organic search results with the overall goal of getting your company’s web page(s) on the first page of Google’s search results. But in order to make your SEO work for you, you have to stay competitive. Here are some of our best industry tips that will help boost your online marketing efforts.
Post content regularly
Once your customers get to your website, it’s important to keep them there. The best way to do so is by adding engaging content about your products and services. Giving additional information to your potential customers is the best way to educate them about your industry while getting them excited to learn more. However, you’ll want to keep your site regularly updated so there is always fresh content.
Consider your website design with the user in mind
While this might seem obvious, it can be easy to forget that you’re targeting customers when it comes to creating the best web design. So keep the pages simple, incorporate title tags and relevant pictures so the clients will understand what they are reading about, and always, always make your contact information highly visible on each page.
At the end of the day, your marketing strategy is there to help you build relationships with customers. Creating connections with people is a foolproof way to ensure you get repeat clients. And you never know how fast word of mouth can travel! Customers want to know that their purchase is important and the easiest way to ensure them of that is to develop a personal connection from start to finish.
There are plenty of other online marketing strategies to learn, so keep an eye out for our next blog. If you’re interested in learning what digital marketing can do for your business, don’t hesitate to contact our professionals today and get an introduction to the online marketing world.