3. Marketing collateral helps you seal more deals
Using marketing collateral allows businesses to close more sales. While having a brochure, a landing page, or an explainer video doesn’t seal deals on its own, it just makes the job a lot easier.
Additionally, you and your sales team can use collaterals in order to follow-up, schedule another appointment, cross-sell, and up-sell, which is nearly impossible if you don’t have any printed and digital collaterals.