A good CRM allows you to segment your customers
In previous years, segmentation was one of the most costly exercises. Nowadays any business can use a CRM to segment customers without breaking the bank. You can segment customers by using location, behavior patterns, products, psychographic information, and demographic information such as age and academic background.
When your sales team contacts prospects they can easily impress them by using demographic information saved on the CRM system. For example, by mentioning a company that they work for, their profession, and, highlighting some of their pain points.
Next up, use a CRM to streamline a sales process. Here’s an example of a sales process: A tech company that offers a different purchase order solution has the following sales process: free trial, demo by one of their sales’ team, a proposal, negotiation, closing, and onboarding.