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3 Reasons Your Business Website MUST Have a Blog

design a websiteIn the ever-evolving digital landscape, it can be tough for business owners to know exactly which website design features they need to make an impact. But when you design a website for your business, regardless of your industry, there’s one component you definitely can’t do without: a blog. Around 48% of smaller organizations and 41% of larger organizations said they had a documented content strategy in 2014, and your blog can play a huge role in content creation, web page optimization, and increasing traffic to your site. Let’s take a closer look at just three reasons why having a blog is vital to your online marketing efforts.

    1. It’s one of the best ways to improve your SEO
      You can (and should) optimize existing web pages on your site, but Google also wants to see that you’re consistently adding new, relevant content. A blog is the perfect vessel for that content. Whether you choose to work with an SEO consultant and a writing team exclusively or want to produce blogs in-house and have them optimized with keywords, having interesting articles on your site will drive traffic, boost your rankings, and increase your customer leads.

 

    1. It strengthens a personal connection
      In such a saturated marketplace, businesses need to do everything they can to stand out. One way to do so is to create a personal, human connection with your website visitors and existing customers. A blog can give these consumers an insider’s look at what makes your company so special and who’s really behind the scenes. When you can provide a name and a face to your company, rather than a generic logo, you may convince people to shop with you due to your integrity. Brand loyalty isn’t nearly as common in the digital age, so you can attract customers by humanizing your brand and helping them understand why you’re different from all the rest.

 

  1. It supports your other marketing efforts
    When you design a website with a blog, you’ll have a means of providing content that people actually want to read. But rankings, preferences, and algorithms change all the time, meaning that one marketing tactic that worked well in the past might not even reach your audience in a month or two. By posting high-quality, optimized content to your blog on a regular basis, you’ll have a lot to share on social media and in e-blasts. In other words, your blog will give you a reason to reach out and share great information that will be of use to your customer base.

You can’t afford to rely on only one method for marketing; otherwise, you may never be found on the world wide web. When you hire a company to design a website with your own blog, you’ll have the ability to produce compelling content and attract new leads, which can translate into sales. Truly, no website should be built without a blog — nor should your site have a blog that’s dormant! Be sure to publish often and with relevant, helpful posts for your readers to enjoy.

Amanda Geraghty

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