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Image of man's fingers typing on a keyboard-Big Hit Creative Group digital marketing agency in dallas texas

SEM

Search Engine Marketing can include several different strategies.

Among the most recognized are Paid Search and Organic SEO . These are both ways designed to drive more traffic to your website.  Without either, it can be nearly impossible to reach the right audience with your product or service, but it doesn’t end there.

There’s also the need for stellar ad creation. If you find it challenging to tell your story, the chances of your being able to compete in the market place, drops significantly.

As if that’s not enough… there’s all the technology that comes into play.  If you’ve tried doing it yourself I’m sure you’ll recognize these questions:

  • “How do I set up my ad account?”
  • “What keywords do I use?”
  • “How do I get people to click on my ad?”
  • “Why do all the wrong people click my ad?”
  • “Why isn’t this working for me”
  • “How do I optimize my campaign?”

This is why we exist.. To cut down all the weeds and help you navigate through the jungle of digital marketing. We help you craft the right message and to use the right tools to find the customers with true intent to buy.

We have an experienced team of digital strategists, thoughtful story tellers, content creators and designers with a passion to help you succeed.

Some of the tools we use:

  • A.I. Behavioral Targeted Display
  • Household IP Targeting
  • Pay-Per-Click
  • Video Targeting
  • Native Advertising
  • OTT (Over The Top) Advertising
  • Mobile Marketing (Geo-Targeting)
  • Facebook & Instagram

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Paid Search, PPC, and Programmatic Media are very deliberate approaches to digital marketing. These methods put you directly in front of your customer through many different efforts. Having the right keywords, a good landing page and video promotion are just a few of the ways to drive traffic in the right direction, but what’s next?
Clicks, views, and likes are not where it ends. You want to make sales, see conversions, and of course track what is working and what’s not. Using the right digital mix and having a proven conversion method makes all the difference when your advertising dollar is on the line. Our digital marketing team will work with you to ensure that your objectives are met and that your digital campaigns are successful.

Campaign Optimization 

To retain ideal customers and increase profits, having access to fast, accurate data is paramount. Using advanced analytics tools we will develop a custom strategy. Our process of collecting data and implementing changes fast is what helps us optimize your campaign to keep it performing well. Your personalized strategy can be simplified down to 5 simple steps.

  1. Collection of data
    • During this time we will gather all the raw data we can from user activity. This data includes query terms/keywords used, visitor timestamps, which ad led visitors to your site, and much more.
  2. Data Processing
    • The raw data is processed into useable information. Such as, how long a visitor stayed on your site and how many unique visitors you’ve had.
  3. Performance Review 
    • We work with you to understand your goals and even develop new ones. By knowing what goals you have and using the information we processed, we find both the strengths and weaknesses and can better position you for success.
  4. Customized Strategy Development
    • Here is when we put what we’ve learned into action. With the data collected, we reinforce what we know works, fix any flaws, and increasing your web presence. All of which is customized to fit your specific needs.
  5. Repeat
    • Once your campaign is optimized and underway, we monitor it’s performance for ways to constantly improve the results. We see what works and do it over and over again.

We’ll track the true impact of your digital campaigns, advertising, and promotional efforts. Find out which campaigns are providing you with the most bang for your buck – and which ones should be ditched. So no more time wasting, just accurate, predictable outcomes that will benefit your business.

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Reputation Monitoring

Keep your Reputations Safe, 

Secure, and Protected!

Here at Big Hit Creative Group, we use a systematic approach for more effective marketing. We’ll find out how well your business is doing on Google, Bing, and Yahoo by using custom reports and real-time data. You work hard to make sure your business has a good reputation. Big Hit Creative will make sure you keep that reputation you worked so hard for. One bad review can have untold consequences online.

Let us help you keep a watchful eye on what people are saying about your business. The Benefit? Fewer surprises. With positive reviews and increased customer interaction, you will gain a higher search engine rank, long term results, and create more leads for a loyal following.