Your content is not likely to generate leads unless you make a point to measure it. Free Tools that you can use to measure the effectiveness of your content include Google Analytics, Scoop.it, Addvocate, and others.
Use the following key performance indicators (KPIs) to measure your content:
- Time on page
- Number of shares
- Unique page visits
- Comments and interactions
- Number of leads
Need help with your content marketing? Reach out to Big Hit Creative. today!