Branded Promotional Products, Trade Show and Client Gifts, Cups, Mugs, Pens, Calendars…
The list can go on and on of worthwhile promotional marketing items.
If it’s true that the best gifts come in small packages. Then these little advertising specialties definitely top the charts of the biggest ways to keep clients thinking about you and your brand.
Studies show that
- 83% of American consumers surveyed like receiving a promotional product with an advertising message
- 89% of consumers surveyed could recall the name of the advertiser on a promotional product they received in the past 24 months
- Consumers were asked to think of a promotional product they had received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information
- 48% would like to receive promotional products more often
- 38% feel promotional products serve as a constant reminder of the advertiser
And these are just the analytical facts, but what about the practical applications?
Promotional items tend to stay around for a long long time. Just think about it, a coffee mug with your phone number and logo will be used 365 days out of the year, and all you had to do was make a one time investment to receive years of advertising.
Promotional products are a constant reminder to your customers that you exist and are very much relevant service provider.
Don’t let this incredible marketing opportunity pass you by.
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