4. Have a strategy in place
Come up with a strategic plan that will be guiding you from start to finish and stick to it. In your plan, detail the number of words each campaign should use, the kind of visual content such as images that will be included, who are you going to target with your campaign, your expected open rate, clickthrough rate, and so on.
Also, each email campaign should have a killer headline. The number one reason why people don’t open their emails is a vague headline. Your headline should be captivating enough for people to want to open your emails.
While writing killer headlines is not easy, with practice, you can soon know how to write great headlines. Just invest the time to research headlines, and you’ll be on that will make an impact. You can do this by OB testing several headlines and choosing only those that are performing well.